Marketing Communication Strategy

The first step in creating a successful marketing communications program is a comprehensive marketing communications strategy.

To create a tactical step we have to define our business unique needs.

Five Critical Steps to Success

Effective marketing communications strategies start with five basic steps.

If your current marketing strategy is lacking in any of these steps,

its effectiveness might be less than optimal.

Does your company have the resources and the expertise to ensure that you have the best possible strategy?

• Understand your market


• Assess your business needs and capabilities


• Evaluate available resources


• Choose appropriate tactics


• Create a timeline

Marketing Communications Strategy #1: Understand Your Market

• Who are the key players in your industry?


• What is your position in the market?


• What other factors influence the market?


• How is the market changing?


• Once we have a thorough understanding of the market, we can move on to the next step.

Marketing Communications Strategy #2: Assess Your Business Needs

• What are your sales/communications objectives?


• Do you have pressure from competition or other sources?


• What hurdles to success exist?

Marketing Communications Strategy #3: Evaluating Available Resources

Know your self!!

This includes a realistic, objective assessment of your company’s current capabilities.

Create marketing strategy to make the best use of the resources you have at hand, and work with you to create a plan that will fit open new doors of opportunity.

Creating an effective marketing communications strategy requires a realistic appraisal of the resources that have available. The customized marketing strategy takes into account the unique picture of your business.

• Business strengths and weaknesses


• Budgets


• Staffing


• Time constraints

Marketing Communications Strategy #4: Choosing Appropriate Strategies & Tactics
There are many ways to get in touch with your customer base, but finding what works for you can be a little tricky. There are numerous ways to advertise your products and services to others, but using a combination of methods usually yields the best results.

Maximize your marketing budget and resources to provide the optimum combination of marketing tactics. The communications tools we can use are :

• Public Relations


• Advertising


• Brand Development


• Direct Mail


• Literature


• Digital Communication


• Internet Presence and Marketing


• Marketing Collateral Materials

Marketing Communication Strategy #5: Creating a Timeline
An effective marketing communications strategy addresses both the client’s immediate needs and future plans. One of the keys to effective marketing is consistency and well-timed action. Creates your own an implementation plan that sets a realistic timetable for achieving sales and communications goals.

This timeline addresses:

• Short-term and long-term objectives


• Phased implementation to accommodate market cycles


• Link to company developments or industry events

The best business relationships are those that go the distance. Build long-term relationships with your clients, and go the extra mile to ensure your satisfaction.