Situation Analysis: this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. The market analysis will include market forecast, segmentation, customer information, and market needs analysis.
get detail on the analysis during your busy time, it will strengthen your fundamental when you Play with the market
Marketing Strategy: This should include at least a mission statement,objectives, and focused strategy including market segment focus and product positioning.
create a deep essence on this, so your focus will sharp
Sales Forecast: This would include enough detail to track sales month by month and follow up on plan-vs.- actual analysis. Normally a plan will also include specific sales by product, region, or market segment, by channels, manager responsibilities, and other elements. The forecast
alone is a bare minimum.
Expense Budget: This ought to include enough detail to track expenses month by month and
follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales tactics,
programs by management responsibilities, promotion, and other elements. The expense budget
is also a bare minimum.
Sales Forecast and Expense budget will keep your work corridor stay on focus, this will be your tools before you decide your action
* taken from ON TARGET: THE BOOK ON MARKETING PLANS How to develop and implement a successful marketing plan. By:Tim Berry and Doug Wilson
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