Coca cola dlm renungan

Ada 3 kaleng coca cola, ketiga kaleng tersebut diproduksi di pabrik yang sama.
Ketika tiba harinya, sebuah truk datang ke pabrik,mengangkut kaleng-kaleng coca cola dan menuju ke tempat yang berbeda untuk pendistribusian.

Pemberhentian pertama adalah supermaket lokal. Kaleng coca cola pertama di turunkan disini. Kaleng itu dipajang di rak bersama dengan kaleng coca cola lainnya dan diberi harga Rp.4.000.

Pemberhentian kedua adalah pusat perbelanjaan besar. Di sana , kaleng kedua diturunkan. Kaleng tersebut ditempatkan di dalam kulkas supaya dingin dan dijualdengan harga Rp. 7.500.

Pemberhentian terakhir adalah hotel bintang 5 yang sangat mewah.Kaleng coca cola ketiga diturunkan di sana.Kaleng ini tidak ditempatkan dirak atau di dalam kulkas. Kaleng ini hanya akan dikeluarkan jika ada pesanan dari pelanggan. Dan ketika ada yang pesan, kaleng ini dikeluarkan besama dengan gelas kristal berisi batu es. Semua disajikan di atas baki dan pelayan hotel akan membuka kaleng coca cola itu,menuangkannya ke dalam gelas dan dengan sopan menyajikannya ke pelanggan.Harganya Rp. 60.000.

Sekarang, pertanyaannya adalah :Mengapa ketiga kaleng coca cola tersebut memiliki harga yang berbeda padahal diproduksi dari pabrik yang sama, diantar dengan truk yang sama dan bahkan mereka memiliki rasa yang sama

Lingkungan Anda mencerminkan harga Anda. Lingkungan berbicara tentang RELATIONSHIP.Apabila Anda berada dilingkungan yang bisa mengeluarkan terbaik dari diri Anda, maka Anda akan menjadi cemerlang.

Tapi bila Anda berada dilingkungan yang meng-kerdil- kan diri Anda, maka Anda akan menjadi kerdil.

(Orang yang sama, bakat yang sama, kemampuan yang sama) + lingkungan yangberbeda = NILAI YANG BERBEDA.

JADI, UBAHLAH LINGKUNGAN ANDA DIMULAI DARI DIRI ANDA SENDIRI!

gain insight of future perspective

the best part of all when u gain the insight of future perspective..
u may get the best part that come to you...

keep search.. and you'll find it once..
and be a pioneer on this flatten world...

Ideal Customer Relationship - WE!!!

taken from www.brandautopsi.com

all about Emotional Branding

"People spend money when and where they feel good."
- Walt Disney

A Brand is something that encapsulates the key features of your product - its image, usage and price - in an easily recognizable and interesting form. And so goes the contemporary definition. Wake up folks to the realm of emotional branding. Most managers seem to have missed out, the importance emotional branding have on their products. Like a B1 bomber campaigning in a war torn area, the ad agencies bombard the customer with advertisements in print and television with massive proposition that the consumer tends to miss out the brand. As Kevin Kelly once noted, "the only factor becoming scarce in a world of abundance is human attention." Rather than huge advertisements and image or brand awareness, branding boils down to how a product makes a customer feel and that is where emotional branding comes in and that is where the competitive edge also comes in.
How many of us have heard or seen advertisements of the popular website search engine Google.com? How did it become so popular? The simple answer is emotional branding. The simple answer is emotional branding. Google was able to create an emotional assurance in the consumers mind that his every search for information wouldn't go unserved. It has been widely accepted for years that brands offer psychological and social benefits. These benefits go beyond the features and function of a particular product; they extend to the overall customer experience and the lingering psychological and emotional aspects of the brand. The reliability, pace and depth of service all strengthened the 'google' brand. Google's founder Sergey Bin once remarked, "Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine." The emphasis that Sergey Bin places on emotional branding is crystal clear.
Surf, Pears, Maruti, Titan, TATA are all brands that people have come to trust and love because they have not only delivered exceptional products but a great experience to go with them.
Key Mandates for Emotional Branding

These key mandates illustrate the difference between traditional concepts of brand awareness and the emotional dimensions a brand needs to express to become preferred.

From Consumers to People:
Consumers buy, People live.

In marketing circles, "consumers" are often categorized by the terminologies like breaking down the defences of customers, stratergising to win the battle etc. This view of consumer as an "enemy" is rather detrimental. A better way is to create a desire in a customer in a positive manner without harassing them. This can be achieved by using a win-win partnership approach based on a relationship of mutual respect. After all, the consumer is our best source of information.

From Product to Experience:
Product fulfill needs, experiences fulfill desires.

Customers buying just for need is driven by price and convenience. A product or shopping experience such as Kemp Fort at Bangalore (where shoppers can share a light moment with the cartoon characters outside the store), Kerala Tourism's interactive website (where the visitor can experience a host of features like image galleries, music galleries, video galleries, Gourmet's corner etc. has added value and will remain in consumers emotional memory as a connection made on a level for beyond need. A product can be old and new at the same time if it continues to have emotional relevance for consumers.

From Honesty to Trust:
Honesty is the best policy. Truth is even better. It needs to be earned.

Honesty is required to be in business today. The govt. authorities, consumer groups and the people in general have an increasingly rigorous standard for products and will rate very quickly what needs to be on shelf and what doesn't. The issue regarding the presence of pesticide levels over the permissible limit in the soft drink Coca-Cola has really deteriorated the trust people had in the brand. In Kerala, both Coke and Pepsi has been suffering from this account. Trust is one of the most important values of a brand and it requires real effort from corporations. One of the most powerful moves towards building consumer trust was retailer's implementation of the "no questions asked" return policy some years ago. This strategy brings total comfort to customers and gives them the upper hand in their choices. A very smart decision indeed.

From Quality to Preference:

Quality is a necessary offering if you want to stay in business; it is expected and had better be delivered. Preference toward a brand is the real connection to success. Trigger (Jeans brand) is a quality brand, but it has currently lost its preferential status. Amul is a brand that has achieved an enviable and highly charged emotional connection with consumers today. There is no stopping a brand when it is preferred.

From Notoriety to Aspiration:
Being known does not mean that you are also loved!

Notoriety is what gets you known. But if you want to be desired, you must convey something that is in keeping with the customer's aspirations. Reliance Industries is a household name in India with operations in a wide area covering petrochemicals, refining, textiles, telecom etc. But the company's recent malpractices in the telecom sector (where TDSAT imposed a fine of Rs.150 crore to be paid to Department of Telecom) are not something that a customer would aspire emotionally. So more than visibility, a brand has to be inspirational.

From Identity to Personality:
Identity is recognition. Personality is about character and charisma!

Identity is descriptive. It is recognition. Personality is about character and charisma. Brand identities are unique and express a point of difference on the competitive landscape. They have a charismatic character that provokes an emotional response. BSNL has a strong identity, but Airtel has personality.

From Function to Feel:

Functionality of a product can become stale if its appearance and usage are not also designed for the senses. Creating product identification by stressing product benefits is only relevant if product innovations are memorable and exciting to consumers. The Apple iMac and Gillette razors are brands that are focused on presenting fresh shapes and sensory experiences consumers appreciate.

From Communication to Dialogue:

Communication, as conducted by many companies, is primarily about information-and information is generally a one-way proposition. Communication is telling. Dialogue is sharing. Real dialogue implies a two-way street, a conversation with the consumer. Progress in digital media is now allowing this evolution to take place, and finally will help foster a rewarding partnership between people and corporations.

From Service to Relationship:"If we greet customers, exchange a few extra words with them and then custom-make a drink exactly to their taste, they will be eager to come back."
- Howard Shultz, CEO of Starbucks

Service involves a basic level of efficiency in a commercial exchange. But relationship means that the brand representatives really seek to understand and appreciate who their customers are. It is what you feel when you walk into a 'Music World' store and find that the music, the decor, and the salespeople all speak the same language-the customer's! It is the new expectation. Who does not feel special when someone in a store or restaurant welcomes you by your own name! The emotional component of a true relationship does matter!
So Emotional Branding is the new mantra. As Mike McNight said, "People don't really care how much you know until they know how much you care."

by Junaid M., Mamta S. Nair,Prabodh M. Das & Rahul Ramachandran

know ur self .. and move on

sometimes..people just hold on their position.. without even care that if they move on...
they will get something better...
just because of they are too afraid to face the truth on their own weakness... or too busy too judge others.. or just to lazy to move on because of their own comfort zone...

what a world ...
world much beautiful when u may see the change..

Trust ... is all you need

in this world... the most precious things that you actually need and the most hard to give is trust..
you may do everything in the world, if you've been trust.. either by your self, your bos, your love one.. or just someone ...
and you always down ... if someone don't trust you....

you may build a huge empire... and you only need is trust ...
being trust by others and trust other to support you...

so trust.. trust.. trust..
spread it out ... let it spread ....

create your customer base

if you are facing the dilema that many customer demand is various ...
you need to realize, is the demand balance with the gain you get...
many customer only give their demand and don't want to spend more on you..
you better give your self a pride, with choosing only appropriate customer that you serve.

to gain it, you might better select your customer base, and stick with it,
at least you may gain 70% of your income from serving the best customer ...

Pain Free at Max Stress

sometimes, people break down on the middle of the pressure ...
while i found the truth that if you hold it one more minute, and it reach the max pressure ..
it pain free... and you may find the best of you...

until you reach it, you find your own freedom ...

open eyes to the world

having a travel to others sub .. in another island .. another city ...
open my eyes on how i still need to improve and change a lot.

but the spirit keep burning ... put my self in high expectation ...
and let my self fly high by the light ... by surrender .. total surrender

practice what you preach

... doing a preach ... is the most ego fullfill action that people can do... just take all the best source information, share with the world and what?? judging people around.

the hardest part is practice what you preach, especially if you practice in where you are grew up...
to accept new things,
new people,
new atmosphere ...
take your deepest fear in your arm .. and bet it ... in number of a rolling dice.
let your mind go roller coaster ... and keep your self awake in 5 times thunder....
that's what's it feel...
can you survive ... ?
can you go through?

only time will answer ... do you practice what you preach

Read On : All Marketers Are Liars

start reading this books .. (just bought ..to start update my own update on seth godin tought ... ) for i think he's quite ok (after following his blog)

Doraemon Marketing

When you are facing a field that in it, you find that no focus to be set ...

such as identity with west style but east personality ...

then get strong with a lot of product ...

also have wide range of target market ....

and you are in position to combine all the range in one visual communication ...

what is your guidance to act?

after several dizzy days and nights..

i found a funny answer ... just like an A-HAAA!! experience ...

which is Doraemon Marketing style .. :)

do you know doraemon? click here to find out more

will update you soon the concept ... and how i did this ...

WEB on U'r Mind

1 month passed after i join a team of a franchise resto as 'MarComm Guys', and my duty is to build up the most update marketing strategy on brand image, also on product, also maintain the relationship with client and partners.

to make things focus, i dedicate my self on the motto to be 'simple, casual, memorable' ... and i start with my own shoes, to wear Crocs for work, use my favorite Blue Adidas jacket, get my hair coloured ... bought new laptop bag pack ... to get more casual image & to make my self comfy ...

my boss is an expert and very 'MarComm guys', who has his own advertising agency and others business on this Marketing world, and i do my best to absorb all new knowledge on this area.

meanwhile the others managers is also new joiner in this company, so we blend so easyly each others on the rush of change.

I bring my previous work ideal on this place, which implement several rules on my team, which is :

> Know U'r Role and responsible for it. I push my self to know the work corridor and also my team to know exactly, what become their own responsibility, i see that sometimes, people not so focus with that, for the influence of colleague.

> Well Administration, how can a Sales/Marketing people work efficient if they don't have capability to manage all the information that they have, even they have 'elephant memory', which they have to be selective on the information that they want to pass to others.

this several days, i push my brain to manage and create many web on information (using mind manager .. outlook calendar, task, and also manage my inbox in categories)

too many information that i got, which after i finished manage all the information, almost 60% information are 'garbage' .... {unvalueable opinion, unneeded conversation etc etc...)

at the end, i have my own conclusion that i have to stay on center of my own web ... like spider...

and share all information on web in my mind ...

Be simple in complicated world

almost a month, i running my new role in my new work place at Bali.

which i have to enroll the prev strategy of marketing and re-create better environtment and better strategy, on facing the change around.

the key word is being simple ... and to be simple, it's challange for me to be able to selective on information that i get, the more i ignore the process to being selective ... the more confusion bind me.

only when i start to 'trash bin' the 'garbage info', i could find the focus and keep everything simple

Viral Marketing n it's sample - i admire it

Viral marketing and viral advertising
(taken from http://en.wikipedia.org/wiki/Viral_marketing)
refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.^[1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.^[2] Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.^[3] Viral marketing is based on this natural human behavior.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns^[4]--the use of varied kinds of astroturfing both online and offline ^[5] to create the impression of spontaneous word of mouth enthusiasm.
Notable sample of Viral Marketing

In 2007, World Wrestling Entertainment promoted the return of Chris Jericho with a viral marketing campaign using 15-second cryptic binary code videos. The videos contained hidden messages and biblical links related to Jericho, although speculation existed throughout WWE fans over who the campaign targeted.^[11][12] The text "Save Us" and "2nd Coming" were most prominent in the videos. The campaign spread throughout the internet with numerous websites, though no longer operational, featuring hidden messages and biblical links to further hint at Jericho's return.^[13][14]

Marketing Communication Strategy

The first step in creating a successful marketing communications program is a comprehensive marketing communications strategy.

To create a tactical step we have to define our business unique needs.

Five Critical Steps to Success

Effective marketing communications strategies start with five basic steps.

If your current marketing strategy is lacking in any of these steps,

its effectiveness might be less than optimal.

Does your company have the resources and the expertise to ensure that you have the best possible strategy?

• Understand your market


• Assess your business needs and capabilities


• Evaluate available resources


• Choose appropriate tactics


• Create a timeline

Marketing Communications Strategy #1: Understand Your Market

• Who are the key players in your industry?


• What is your position in the market?


• What other factors influence the market?


• How is the market changing?


• Once we have a thorough understanding of the market, we can move on to the next step.

Marketing Communications Strategy #2: Assess Your Business Needs

• What are your sales/communications objectives?


• Do you have pressure from competition or other sources?


• What hurdles to success exist?

Marketing Communications Strategy #3: Evaluating Available Resources

Know your self!!

This includes a realistic, objective assessment of your company’s current capabilities.

Create marketing strategy to make the best use of the resources you have at hand, and work with you to create a plan that will fit open new doors of opportunity.

Creating an effective marketing communications strategy requires a realistic appraisal of the resources that have available. The customized marketing strategy takes into account the unique picture of your business.

• Business strengths and weaknesses


• Budgets


• Staffing


• Time constraints

Marketing Communications Strategy #4: Choosing Appropriate Strategies & Tactics
There are many ways to get in touch with your customer base, but finding what works for you can be a little tricky. There are numerous ways to advertise your products and services to others, but using a combination of methods usually yields the best results.

Maximize your marketing budget and resources to provide the optimum combination of marketing tactics. The communications tools we can use are :

• Public Relations


• Advertising


• Brand Development


• Direct Mail


• Literature


• Digital Communication


• Internet Presence and Marketing


• Marketing Collateral Materials

Marketing Communication Strategy #5: Creating a Timeline
An effective marketing communications strategy addresses both the client’s immediate needs and future plans. One of the keys to effective marketing is consistency and well-timed action. Creates your own an implementation plan that sets a realistic timetable for achieving sales and communications goals.

This timeline addresses:

• Short-term and long-term objectives


• Phased implementation to accommodate market cycles


• Link to company developments or industry events

The best business relationships are those that go the distance. Build long-term relationships with your clients, and go the extra mile to ensure your satisfaction.

How I made 2 million Dollars in Stock Market

it's the story that every trader must know...
That's the impression this page want to shout about.

This page basically promote an old story (this is the same story Time Magazine, on May 25, 1959) of 126 pages of story ... about how Nick Darvas found the way to gain 2 mill dollar in stock market.

I have read the story, and it quite give you picture (if you are dummies in stock market) how the world will turn around you, if you are entering the stock market world.

It worth to read story, especially if you are interesting to invest your money on paper asset, give you basic things to know, and help you decide whether you want to enter that world or not.

on the design, i personally feel that the background of bright yellow, quite bring out "money" image .... it suite with the audience, combine with red line that give you order to find out more from the story that they share for free.

the next content is about the prove, it description of the story, which for me is boring, i'll jump on the first page of the story ... so it maybe usefull for others ... personally, i don't interest to read.

Over all... i still wonder with this style of posting, like you are seeing a piece of a notepad paper, usually use for quick promo stuff ... it feel like you are meet with a salesman, that use a mic to shout to you.. no interactive, only tell you what to do...

Dear Rich Dad ... what will happen next?

Face of Robert Kiyosaki!
it Show how happy to be a successfull entrepreneur, with great financial education!
and it show the face of "Rich Dad" for you ... your mentor on financial education.
that's the feel when i see the site when i post this opinion.
(i found that this site is actively change the figure .. so basically this opinion is for current page, maybe the page already change when you read this post)

on the design, surely Kiyosaki already hire expert on webdesign, only i think the page is quite "high tech" . it content lot of picture with link on hover over the page. for slow connection, to open the page, need longer time.
since designed by expert, the page quite interesting with still simple, so i think the design is ok.

on content, i know that Robert Kiyosaki, start to sell the game board... using "Rich Dad Poor Dad"(and book series), as his flyer on the Game. and this site is other information of the "services" that they are offer, instead of selling the game.

this cross my mind...
I must admit that his view about "Cashflow Quadran" already change a lot of people, with their financial attitude, personally i do love "DOO DAD" phrase, to help me to analize and avoid my own un-worth expense.
Since i personally follow all the book, and follow the lesson, i quite dissapoint with Richdad coaching program, which kiyosaki "sub con" to another institution, this already reduce the quality of the coaching, with focusing on payment, with saying that Robert himself want us only to follow like a dog. the coach not do what they preach!
i challenge Robert to fix the program, i feel sorry for those folk that dissapoint like me, and quit to do the lesson. the lesson it self is good.
next qtion is: if everyone in the world, already have their "financial education" .. what will happen next?

over all, if you are interested with financial education, the site worth to observe, to gain all the information in it. (and i personally recommend his books)

Jonathan Leger - Master of SEO analisys

"Jonathan Leger has been earning his living online full-time since the fall of 2004. He regularly posts advice about search engine optimization (his current passion), AdSense and Internet Marketing. " that's how Jon leger describe the focus of his site.

First impression is this site is fully for people with the same interest, of Adsense, internet marketing, Search Engine optimization, Traffic and web design.

Jon prefer to get the design simple, with very light grey and dark grey, to express that this area is a 'grey' area (anything can be happen, no strict rules)

For the content, if you are really interested with the subject, you can choose several perious posting, which provide on the right sight, so you may follow what he talk about on current post.

The content it self is amazing ... Many creative way he work on to get the result of the subject
and he do his "homework" very well ... to create a report that can be useful for the audience.

I ever have discussion with my friend, and questioning... with all what Jon do, is he one of "Google Guys" pals? who in charge to do "soft selling" on adsense and google it self? ... sometimes, some questions no need to be answered.

Keep on Jon... you are an expert, and personally i enjoy the post, thanks for share.

KISS - Keep It Simple, S*****

on book "The Power of Simplicity" by Jack Trout.
He provoke to stop non sense on complicity and start act right.
Yes, the key is Act Right and KISS

Sun Tzu says: “To win without fighting is the supreme strategy.”

Sun Tzu

Positive Act is more important than positive think

Reading a book "Hitch-a-ride on The Three Kingdoms" by Khoo Kheng-hor i get good lesson on Act positive compare to think positive.

Many management level want their sub ordinate to think positive in the crisis, which is sometimes people do something that in comfort situation looks stupid, but it the most important moves in crisis.

beware with this.. it's Good.

I attach Guan Yu character on this, if you read stories of Three Kingdoms / Sam kok, he is the character of positive act.

The essential on Marketing plan

Situation Analysis: this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. The market analysis will include market forecast, segmentation, customer information, and market needs analysis.
get detail on the analysis during your busy time, it will strengthen your fundamental when you Play with the market

Marketing Strategy: This should include at least a mission statement,objectives, and focused strategy including market segment focus and product positioning.
create a deep essence on this, so your focus will sharp

Sales Forecast: This would include enough detail to track sales month by month and follow up on plan-vs.- actual analysis. Normally a plan will also include specific sales by product, region, or market segment, by channels, manager responsibilities, and other elements. The forecast
alone is a bare minimum.

Expense Budget: This ought to include enough detail to track expenses month by month and
follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales tactics,
programs by management responsibilities, promotion, and other elements. The expense budget
is also a bare minimum.

Sales Forecast and Expense budget will keep your work corridor stay on focus, this will be your tools before you decide your action

* taken from ON TARGET: THE BOOK ON MARKETING PLANS How to develop and implement a successful marketing plan. By:Tim Berry and Doug Wilson

6 P of Sales

SIX P of sales

1. Product
2. Person
3. Price
4. Place
5. Position
6. Profit

Reminder for all Sales Marketing person!!
analize this oftenly ... world is change a lot around us!!!

create new strategy to achieve the SIX

Selling is easy ... Collect the money is Vital

Do you think that selling is hard? i think it's not ...

as long as you have good product that suit with your customer, you give added value with your own performance (i will post about this later), acceptable price, BAM!! you got your sales!

many salesman (especially fresh new one), don't realize the vital to analize the capability of his customer to pay the bill on schedule. their focus is on their self, so they could not see whether their are meet with good or bad customer.

what is selling without collect the money. i suggest you to learn all the sales process, and think to do it right, and the most important part is when the payment is in our hand (ps. and ur bos will smile )

Location ... Location ... Location

when i and my wife decide to move to bali, last november 2007, we decided to open a mini resto ( in indonesia called "warung") ... and from this experience we learn something important about a resto, quite fundamental ... which is location ... location ... location
the key is:
good forming location
you may feel that the location is high traffic, but is it only pass by, of destination.
better you do long survey on this, to find it out, don't rush ... it's very important.

good positioning location &
suit with environment location
the building that you use for your business, it is better have form blending with the environtment.
is not on the shape, but with the culture, sosiology and habit of the environtment